Millennials and Gen Z are leading the charge in green e-commerce. Millennials, especially, are an attractive target group for many e-commerce brands since their purchasing power is continuously increasing. They spend almost $600 billion annually, which is expected to grow to $1.4 trillion by 2020. To win this large group of young people as customers, being outwardly eco-friendly is essential in attracting this audience. A recent survey found that 70% of millennials say a company’s environmental focus influences their purchase decisions. To capture this audience, a company has to consider these shoppers’ values, which has increased focus on sustainability in recent years.
5) Can brands adopt green practices and still grow?
When it comes to sustainability and being more “green,” brands often consider it an all-or-nothing approach. And it makes sense—sustainability on the surface feels very complicated, and with complex updates and adjustments to your business comes a steep cost. Taking this approach can quickly end in failure or a brand giving up trying to adopt more eco-friendly practices. The best way for any company to adopt green practices is by implementing practical changes that are easy to implement and maintain but make the most significant possible positive impact chile phone number data despite how simple they might appear.
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An immediate thing any brand can do is self-evaluation. They can look at different aspects of their current practices and see where there is room for improvement and change. For example, how can they use compostable packing peanuts made from recycled mailers and boxes if they take packaging? How can they cut excess packaging, like marketing materials and confetti? Adjusting packaging is incredibly compelling for an eCommerce brand because it’s something consumers pay a ton of attention to. We are constantly conversing with people about how they open a huge box for a small item they ordered or that their order was wrapped in unnecessary plastic. Brands should note those patterns in sentiment and evaluate their own practices.
7) What does “Earth Month” mean to you and EcoCart?
We love the sentiment around Earth Day, but we wanted to take without a logical data management platform it a step further and see how we can leverage the excitement of be numbers Earth Day all month long—since we’re celebrating the home we all share, it’s worth a whole month of celebration if not more.
The Earth obviously means a lot to us at EcoCart, so we want to .
