A good return on ad spend will depend on your campaign. And be careful when comparing your metrics to other companies, because return on ad spend will vary from business to business.
If your advertising goal is awareness, you may see a low ratio. But the ultimate goal for your ratio is 4:1. However, know that a 2:1 ratio is considered average.
Remember that ROI is not a standalone metric. You should consider all the statistics available to you to optimize your marketing budget.
Advertising Expenditures
All ad campaigns need regular cuba business email list optimization. You can’t create an ad and just leave it. Instead, you need to optimize it constantly. If you’re unhappy with your ad results, here are ways to improve your ROI instead of just canceling the entire campaign.
- Change your ad placement: Different after installing the update ad placements may show different results depending on the ad and its objectives.
- Set up audience targeting: Be as specific and local as possible in your marketing. This will help you reach your specific audience.
- Refine your keywords: Don’t use too broad keywords and terms for your ads. Instead, focus on them to increase conversions and ad ROI.
- Consider external factors: Sometimes the hong kong phone number problem isn’t the ad. Maybe your site is causing visitors to bounce quickly. Or maybe your product is priced too low to account for customer acquisition costs. Analyze metrics like cart abandonment and other external metrics to find opportunities.
Help from an expert PPC agency
At first glance, managing advertising campaigns is easy and straightforward. But in reality, to get the most out of them, you need to involve experts. We won’t let you be fooled by vanity metrics that don’t tell the whole story. New Light Digital is a PPC agency that will help you increase conversions while reducing costs. Get a free quote for more information.
Read more:
- 10 Dangers of Free Websites
- The Complete Guide to Google Shopping Ads
- How Website Design Affects Effective Customer Attraction
- Is your website design causing cart abandonment and killing sales?
