itor’s Note: This post was originally publish July 11, 2017 and was updat for accuracy and comprehensiveness on March 30, 2022.
It seems that humans are obsess with names. When couples find out they’re expecting, they’ll spend months debating baby names. Our brains light up when we hear our own name, and when we’re getting close with someone, we say we’re on a first name basis with them.
While it can be hard to buy into the naming hype
rewards programs are a special exception. Your program’s name sets the tone for new and returning customers, and has the power to encourage their participation or turn them away completely. We’ve written before that the best ways to get your customers excit about your program are to establish a strong emotional connection through your program name or your rewards currency. By doing so, you can present a unique, brand vision for your program that can light up a customer’s brain as if they’re hearing their own name.
Although this might sound paraguay mobile database extremely easy, it doesn’t happen overnight. Building brand awareness and promoting your loyalty program can take time, but the end results are always worth it! Since 7 is the luckiest number, we’ve gather together the 7 most unique rewards program names to help get your creative juices flowing. Each of the brands on this list have found success with their program through a variety of naming tactics, and we’re sure that by the end of this list you’ll be that much closer to perfecting a name for your own successful rewards program.
Land of Daughter’s Indoorsy Club
Who: Land of Daughters
Program Name: The Indoorsy Club
Industry: Candles
For many people, the term “homebody” is associat with the idea of cozying up at home with a nice fuzzy blanket securing customer data with advanced technologies and some warm candles. Land of Daughters, self-identifi homebodies to the core, took this idea and ran be numbers with it. Their rewards program, The Indoorsy Club, flips the idea of the outdoorsy lifestyle on its head.
Through the use of the word club in their rewards program name, Land of Daughters inspires the notion of community. This creative rewards program name inspires the notion that just because you prefer the comfort of your own home doesn’t mean you can’t be a part of a like-mind community.
