With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk about technology, trends, and consumer behavior in today’s increasingly digital world. Covering a variety of retail-related topics, the conference often came back to three key trends — let’s walk through them.
Trend #1: Social Media & Ecommerce Channels as a Power Couple
Today’s consumers, especially Gen Z, expect a convenient shopping experience catered to their digital lifestyle. Social media is the number one source of brand discovery for 52% of this age group. Thought leaders in pakistan mobile database marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions.
So much fun on stage today with @HithaHerzog , @DanaTelsey , and Wendy Liebmann at #shoptalk2022 talking about changing consumer behaviors. Wish all panels were this enjoyable! pic.twitter.com/h4arsxPzck
Tweet by Katie Thomas, Head of the Consumer Institute at Kearney
Executives from Pinterest, e.l.f. Beauty, and FabFitFun came together to discuss the growth of social commerce, asserting future trends and potential applications that platform innovations enable ecommerce to be a shared! social experience. This is true — the hottest social media platforms have evolved to support the ecommerce needs of their users, from Instagram’s Checkout Feature to shoppable TikTok ad campaigns.
As a retailer, how do be numbers you stand out from the crowd! while improving ROI, in a saturated social media landscape? The answer may not be on these apps alone. Creating a two-way street between your brand’s social profiles and ecommerce website optimizes both channels for success! 70% of shopping enthusiasts look to Instagram to discover new products.
