Conducting industry research and publishing the results can greatly increase your credibility as a thought leader. This content will encourage others to link to you and publish your graphs and charts. All of these quality links will increase your SEO value and demonstrate your unique insight into the industry.
Think about what unique research you austria business email list could conduct to demonstrate a deeper understanding of not only your customers, but an entire segment of people.
Deliver content differently
When the topic you cover is covered in the same way on hundreds of other sites, you won’t stand out as a company with much authority. You need to find ways to present your content differently.
For some brands, this means embracing the power of video. Others may find it useful to create a podcast. Think about how your target this is the customer engagement audience wants to consume your content and innovate in how you deliver it.
At the end of the day, you can’t keep doing what everyone else is doing and call it thought leadership, because it’s not really leadership, it’s following.
Anticipate customer needs
Listening closely to your customers is hong kong phone number another way to develop thought leadership. If you can anticipate their needs better than others in your industry, you will have the opportunity to become a thought leader.
Think about how Apple changed music delivery with its MP3 player. Or how Netflix changed movie rentals with streaming. These companies knew their customers at such a deep level that they could anticipate their needs and design content and products around them.
The Impact of SEO Authority
The more Google believes your authority is real, the higher you will appear in search results. One way to do this is to drive quality traffic to your site from customers who stick around and read for a long time.
Publish long, quality content with attractive graphics, and you’ll show Google that you’re important. But it can’t be sporadic content. You need a clear thought leadership strategy that includes publishing content regularly.
If you need help developing this strategy and the content that goes with it, schedule a free consultation with New Light Digital . We’re a full-service digital marketing agency that helps brands increase awareness, website traffic, and sales through meaningful engagement with customers and prospects online.
