SMM seems so simple and clear until you start delving into it and trying to make your first sales. That’s when myths and false knowledge about social media algorithms and a set of tools for promotion begin to appear . And with them, strange actions that, at best, lead to nothing, and, at worst , to the destruction of an account, sometimes an entire business.
It’s time to dispel all the myths!
Myth #1: The more posts, the better the promotion will be
There are some bad SMM managers who believe that the overseas data more often you post content, the more it will be noticed and the better the account will be promoted.
How is it really?
Posting frequency is not a guarantee of success. You need to post when you have something to post. Plus, the quality of the content is much more important. It is better to have 2 posts a week, but with a good structure, without erors, with interesting content, than short meaningless posts, but every day.
Myth #2: Lots of followers = lots of sales
Until now, many aspiring entrepreneurs and those who are moving online think that the number of subscribers is important in social networks. And this is key benefits of lead generation automation generally the main criterion for the success of page promotion.
How is it really?
You can even have 100,000 subscribers, but what’s the point if there are no sales at all. There could be several reasons for this:
- the audience consists almost entirely of bots and competitors who are not initially interested in buying anything;
- you don’t have a sales funnel built, you don’t have normal service and consistency;
- the set of tools for promotion is not well thought out.
It is more important to focus on the activity of the audience. How it perceives the content, comments, gives feedback, how it interacts with you in general. Even with a minimum audience of 1000 subscribers, you can make good sales.
Myth #3: You need to create business accounts on all social networks and thus increase sales
There are businessmen who think that the more social country listnetworks they cover, the better. After all, these are additional sources of traffic, and therefore opportunities for sales.
How is it really?
In fact, you need to choose a social network based on its audience. For example, we recommend that a youth project try itself on Instagram, TikTok, and promote itself on Facebook (the audience is not getting younger). If the business is aimed at people aged 35-45, it is better to work with Facebook, Odnoklassniki, VKontakte, and Instagram.
The wrong choice of social networks will not bring the desired income, and there is every chance to go into the minus. Since you need to pay for the work of an SMM specialist, content creation, advertising. It is better to spend time analyzing the audience of social networks and create a portrait of your client.
