Creative rewards program names–A screenshot from PenGem’s Signature Rewards program explainer page. There are three icons: a present, two hearts, and a network icon representing earning gems, referrals, and social sharing, respectively.
PenGem’s Signature Rewards program explainer page.
Who: PenGems
Program Name: Signature Rewards
Industry: Stationery Fashion & Accessories
PenGem’s program is built around the unique products they sell. While Signature Rewards might sound a bit generic at first, it’s actually a clever play on words that refers to what they sell—pens! When you make that connection, the relationship between their products and program is extremely clear, and powerful to boot. It’s a subtle play on words that matches the overall aesthetic of the PenGems brand.
Creative rewards program names–A screenshot of PenGem’s Signanture Rewards program VIP tiers. The three tiers are: Member (spend $0 to $249 per year), VIP (spend $250 to $499 per year), and VIP Black (spend $500 or more per year).
Pen Gem’s Signature Rewards program VIP tiers
>By rewarding customers with Gems and offering an easy to understand explainer page with stylish gem shaped icons, the whole program is a fun call-out to their crystal-adorned stationery.
Creative rewards philippines mobile database program names–A screenshot of a chart explaining the details of each VIP tier in PenGem’s Signature Rewards program.
Pen Gem’s Signature Rewards VIP tier details
Signature Rewards also emphasizes the key reason customers should join the program: rewards. Customers are this strategy also inhibited motivated to join rewards programs because they are looking for value over and above the products they buy. By be numbers blatantly addressing this motivator in their program name, PenGems is able to communicate the value that customers can get from their rewards program and set up realistic expectations. This puts both the customer and the value they stand to earn front and center! keeping the focus on the positive outcomes of joining Signature Rewards.
Takeaway: the most creative rewards program names make customer value a clear priority.
