Marketing skills:
- 1 year 11 months as Marketing Assistant
- I work on the VK platform (Market platform, VK Adbloger)
- I promote niches of legal and medical assistance
- My strengths are target audience analysis and maximum selling seeding.
- Participant of “Severe St. Petersburg SMM” in 2023
PROJECT DESCRIPTION
- The name is “NoCall”;
- Legal and medical assistance to conscripts;
- We work mainly with the b2c sector
Situation at the start : Working with buy telemarketing data VK platforms (Adsmarket and Adblogger, direct seeding)
Goal: to develop the site and generate a lot of high-quality leads.
Link to the company website : https://prizyvanet.ru/
ANALYSIS OF THE PRODUCT, TARGET AUDIENCE AND COMPETITORS
Basic queries:
Legal assistance to conscripts
Legal services for conscripts
Assistance in obtaining a military ID card
- Conducted parsing of nested queries;
- I have compiled a list of negative phrases;
Total: 64 words made up the semantics, it was divided into 2 groups (medical and legal assistance to conscripts), a search campaign was formed
Semantics of YAN
SOCIAL NETWORKS AND TARGETED ADVERTISING
Audiences for targeting
Our target audience is conscripts, the choice of the goal and audience for the advertising campaign took into account the specifics of the product, the interests of the target audience and behavior on the social network:
Target:
Our goal is to attract attention to our product/service for young people before the service, to form a positive attitude towards the product/service.
This goal was chosen because we are focusing on the needs of conscripts who are at the stage of important decisions about their lives and careers. For example, they may be looking for information about preparation for service, opportunities after the army, or offers that are useful during this period.
Justification for audience selection:
We chose conscripts (men aged 18–27) because they constitute the key part of the audience that is interested in our product/service.
This is an active audience on VKontakte, where they communicate, seek advice, read news and interact with content related to their interests and future prospects.
Conclusions: The creative with a review taiwan data gained 650,000 reach, which is 276,000 higher than the posts with the hamster. This proves the theory that posts with reviews are more trustworthy for the target audience.
Results of the advertising campaign:
- 2500r lead price;
- 27.5r price per click;
Next steps: Test posts with interactivity and carousel
SEO OPTIMIZATION
Conclusions:
The PrizyvaNet website makes a good impression, but there are opportunities for improvement that will help increase its effectiveness and promotion:
- Structure : Simplify navigation and add breadcrumbs for user convenience. Make URLs more readable and SEO-friendly.
- Contents : Expand texts to changing the buyer’s opinion accommodate popular queries and topics. Add FAQ sections and use the remaining elements to hold attention.
- Technical aspects : Improve loading speed, implement micro-markup and update the sitemap. All pages should work via HTTPS.
- Mobile version : Check for use on mobile devices, adapt fonts and buttons.
- Links and promotion : Strengthen the link mass through guest posts and social networks. Remove broken and effective links.
- Commercial elements : Simplify the contact form and add clear calls to action.
These steps will help improve user experience and rank your site in search engines .
RESULTS OF THE PROJECT WORK
The results of the project are good: Marketing brings 870 leads per month, and the conversion reached 65%. Traffic increased by 5%, with this change in the effectiveness of the impact of contextual advertising, social networks.
Further strategy
The following is expected for the development of the project:
- Test new content formats and adjust landing pages.
- Strengthen work with contextual advertising and social networks, including video content and targeting.
- Expand SEO optimization and use email marketing to retain customers.
Such results help to strengthen the company’s position and improve it.
