To understand how keywords work for digital marketing, it’s best to think about the nervous system. Search engines are large “brains” branching out into millions of nerves (millions of computers). Nerve endings receive stimuli from the outside world and encode them into electrical signals that are sent to the brain. In the case of keywords, a stimulus would be a search for a certain word in a search engine, a click on a certain result, a photo, etc.
In any case, when the signals reach the brain, the
brain decodes them and generates a response that it sends to other parts of the body using the nerves. With keywords, both signals and responses are of two types. First, the search terms are identifi , and a results page is generat that includes those words. brother cell phone list Then, how the user interacts with the results obtain is record , and their relevance is determin accordingly. The more relevant a result is, the higher it will appear on the results page. If a link is not click, it will gradually drop further and further in the SERPs.
What does this mean? Well, keywords aren’t magic: they require a solid marketing strategy behind them to generate good results.
Types of keywords
There are different types of keywords , which can be us to achieve different SEO goals. Let’s look at what they are and how they can help you optimize your SEO strategies.
Short-tail / Head keywords
There are two ways to classify keywords, and the first is by length . Therefore, you can find short (short-tail/head), mium-length, and long-tail keywords.
Short- tail keywords are keywords that contain only one term, or at most two. They’re also call “generic” because they’re often us to branding agencies in austin texas search for general information on a topic. This makes them quite difficult to use to achieve a high ranking in the SERPs. However, since they have a high search chile business directory volume , they’re still a very good way to increase visibility.
