When choosing an Upsell or Cross-Sell audience, you’ll also be able to specify which product sets you want to promote to customers who have already view other product sets. This is a nifty feature for turning your one-time shoppers into repeat customers by showcasing similar products they could also be interest in or that work well with things they’ve already purchas.
Now that your ad set has been p
Roperly optimiz for dynamic product ads, it’s time to greece phone number list create your ad. Go to the Ads tab and either create a new ad or choose one you’ve already creat within that ad set.
Unlike other Facebook ads, dynamic ads require special keywords (these keywords are actually just the section headers that you us for your product fe spreadsheet).
With the help of these keywords, Facebook will be able to automatically populate your ads with the relevant product information when the ads are serv.
provid by Facebook. Keywords like “product.name” and “product.description” along with the actual product photo will be replac by relevant information pull from your product fe when the ad is serv to a customer. These keywords simply help Facebook understand how the ads should actually look.
Dynamic ads keywords template
While the product photos, titles, and descriptions will be uniquely this strategy also inhibit customiz to each viewer, the ad copy at the top (“Jasper’s is more than just groceries …”) will appear the same for everyone.
When designing your ad make sure your copy stays relevant and can apply to any products that could potentially show up. You can experiment with using keywords betting email list in the ad copy at the top as well, but it’s safer to stick with dynamic product names, descriptions, and pricing when you first start out.
When iting your ad, click on the + button beside each field to drop in the keywords that you’d like to use.
Once you’ve customiz your ad copy (and made sure that you’re tracking conversions with your Meta pixel), you’ll be ready to run your ad!
