Video marketing is nothing new. Over the last decade, it has become an increasingly important marketing tool. But many companies and marketing teams still don’t know how to develop videos.
Promo videos can cost thousands of dollars to produce and take a long time to return on investment. The cost of video production is a huge italy business email list hassle and a setback that many marketers say is the reason they avoid video marketing.
But that doesn’t have to be the case. As video has become an important marketing tool, the demands for studio-quality video have dropped. Today, video is a great way to humanize your brand, whether through simple talking-head clips, subtle animations showing how something works, or even a product demonstration against a plain background.
The most important aspect of video is that you use it to bring your product and company to life. It can make all the difference in the buying process, and we’ll explain why.
Video for storytelling
Introducing your company and your brand can be challenging, and you only have a few seconds to do it when you’re in front of new using special utilities to optimize the internet customers. That’s why video is so effective because you can engage multiple senses to get the word out about your company faster.
Video is effective for storytelling. And it’s so effective in the buying process that research shows that adding video to a landing page increases conversions by 80%.
For charities, this means demonstrating hong kong phone number your organization’s impact. Explain why you want people to get involved. If you’re an experiential organization (like a theme park or an airline), show off a customer’s experience with your organization through a video.
Recruiting companies can talk about the new careers they’ve helped people find, and marketing agencies can talk about how they’ve influenced clients’ advertising campaigns.
These initial videos may be enough to get a customer to say they want to learn more, which will bring them into your sales funnel on their way to purchase.
