Black Friday is one of the most anticipated times of the year for both consumers and businesses. But do you know how to keep your customers’ data safe while they shop?
Facing the temptation of deals during Black Friday is a significant challenge, as irresistible discounts have the power to capture consumers’ attention. However, it is crucial to recognize that this period not only provides opportunities for advantageous purchases, but also highlights the increase in the number of financial transactions and the intensification of the massive flow of personal data.
Unfortunately, this process ends up becoming a breeding ground for cybercriminals. They seek to exploit the vulnerabilities present in this period of high activity, compromising consumer security and, consequently, also harming companies.
With this in mind, it is crucial to adopt some protective measures. They aim to keep your company’s operations safe and ensure that your customers have a risk-free experience during this promotional period.
1. Use data encryption
Data encryption allows the company to db to data personal data transmitted between the customer and the company, protecting it against access by unauthorized persons, such as cybercriminals.
2. Data governance and protection
Conducting a thorough assessment to shoptalk 2022: key trends and takeaways data quality and protection is crucial in preventing cyberattacks. In this context, it is crucial to establish a robust management policy: Creating policies, guidelines and procedures that ensure maximum accuracy in data handling, while contributing to risk mitigation.
3. Adopt security measures during Black Friday too
Companies must implement security cmo email list to protect their systems and data, such as using firewalls, antivirus software, two-factor authentication and other security software.
4. Monitor transactions during Black Friday
Implementing monitoring systems plays a key role in identifying suspicious activity during transactions, such as excessive purchases or out-of-the-ordinary amounts. To effectively achieve this goal, the company must maintain a team dedicated to data analysis. This team plays the role of discerning standard or out-of-the-ordinary behavior, not only in the context of potential threats, but also in the operational context, providing a solid basis for decision-making.
