Despite the fact that there is a separate complex profession of a targetologist, an SMM specialist must know the principles of targeted advertising. The ability to work in social network advertising accounts and the ability to analyze statistics are equally important skills. This will help you in developing and understanding the promotion strategy. And someone must set tasks for the targetologist – without an elementary understanding of his work, it will be more difficult for you to do this.
- Stay up-to-date with developments in targeted advertising.
- Know how to work in advertising accounts of different social networks.
- Explore advertising formats and placements.
- Learn how to install a pixel on a website, how to accurate mobile phone number list launch and optimize ads, and how to study retargeting.
Working with bloggers and opinion leaders
Influence marketing is becoming more popular in proportion to the emergence of new bloggers on social networks. The ability to work with influencers is a necessary skill for any SMM specialist. What should be done?
- Search and select bloggers suitable for promoting your brand. Study their target audience, content and tone of voice. Check the account for bots and cheating.
- Communication with an opinion leader.
- Setting technical requirements, preparing materials, choosing the publication time, etc.
- Collecting statistics and analyzing the effectiveness of working with a blogger.
Knowing the trends
Social networks are the area of work where you can’t take his will allow them to change the credentials your finger off the pulse. New challenges, relevant hashtags, interesting formats – all this needs to be monitored and implemented into your promotion concept. What should you pay attention to first of all?
- Innovations in advertising accounts and promotion tools. Stickers and masks in Instagram, new products in Vkontakte targeting – all this can be used in your strategy. The main thing is to make it in time.
- News from the inside. Communicate with colleagues, learn about the latest changes, subscribe to thematic newsletter. And, of course, share your experience.
- Creative trends. Study what others have already country list tried, implement something new, take a peek at your colleagues (like a true artist).
Keep an eye on your marketing base
SMM only seems simple at first glance. In fact, it is a whole section of marketing that requires a competent approach and knowledge of the basics of advertising craft. The more you know about marketing and digital basics, the more benefit you will bring to your customer. And the higher the cost of your skills will be. What basics are we talking about?
- Google Analytics, Yandex.Direct, Facebook Business and other services.
- Analysis of statistics and analytics.
- Understanding the sales funnel.
- Character Method
- Development of USP
- Market and competitor analysis.
Having all the above skills, you (as a specialist) will be competitive and highly valued in the labor market. If you choose freelancing and remote work , you can take on several projects. But remember about quality – each client requires an individual approach.
From May 25 to August 17, ConvertMonster is running a course called “Social Media Promotion Specialist, SMM Manager 2.0.”
Improve your skills, gain experience and be responsible for your projects!
