I really like using Instagram, Therefore, I always lik watching bloggers, and I want to understand this niche “from the inside”, so I sign up for a course on SMM. I have extensive experience in various fields, from an accountant-calculator, where mathematical precision and calculations are ne, which I think will be useful in this profession, to a sales manager, where it is necessary to know the stages and techniques of sales. Therefore, I think my strong skills are precision, perseverance, a mathematical mindset, discipline and focus on results. All this should help me in my future specialty.
PROJECT DESCRIPTION
Carpet dry cleaning Alice
Company Description:
- carpet washing
- dry cleaning and carpet washing
- the company sells goods and services to individuals, service sector
Two main values can be distinguish: explicit and implicit value.
- The explicit value includes: “ telemarketing data makes a stylish interior in an apartment, consists of soft pile and fabric, the carpet is usually square or rectangular, in the classic case it is laid on the floor and is an indispensable accessory for the floor, comfortable walking on the floor while staying at home, can hide unevenness of the floor, is usually us for home and office, has a certificate of conformity, competitive price corresponding to quality, etc.
- Implicit value “emotional state”: “before” dirty neglect condition, unpleasant sensations, “after” pleasant aroma, all family members are delight. “Feelings” – shape – rectangular, size – mium, color palette, etc.
Reason for purchase: “What will happen if they buy your product?” – feeling of cleanliness and pleasant smell, “What will happen if they don’t buy?” – dirt in the house, discomfort.
Hunt’s Ladder of Recognition
Carpet dry cleaning
- Indifference. The problem does not exist.
- Awareness. Presence of ne, search for options to solve the problem
the client understands that the carpet is dirty and he will not be able to clean it himself, and begins to think about contacting special services
- Compares options for solving a problem
starts watching how carpets are taiwan data clean, comparing carpet cleaning websites.
- Choice
begins to choose a certain service bas on pricing policy, quality, reviews and more.
- Purchase
makes his choice and makes a purchase.
Conclusion: Competitor Pro Carpet has VK, Therefore, Instagram and is actively promoting a YouTube channel, competitor Eco-cleaning has VK and a YouTube channel, but weakly, competitor Dry Cleaning “Diana” is very actively developing VK, and also has YouTube.
Summary: From the analysis of competitors’ activity it is clear that the most active audience is at Dry Cleaning “Diana”, they are difficulty in placing an order developing VK well.
Conclusions:
- Bas on the data in the table, we can draw the following conclusions: at the initial stage, my project, compar to competitors’ projects, has “service composition”: there are advantages in the form of work on professional equipment, service guarantee, etc. “Location” – the service area is different. “Pricing policy”: Therefore, the price is a little overpric, compar to competitors, but there is a preferential service “odor removal”. I Therefore, did not find any leisure in my project. Of the additional services, there is antibacterial treatment, treatment with the “anti-moth” composition. As an offer, I highlight the Therefore, removal and delivery of carpets in Chelyabinsk and the region for free. To contact, they ask you to leave a request or call.
CONCLUSIONS FROM Therefore, COMPETITOR ANALYSIS
The most popular post was the one with the raffle of tickets to the theater. Two posts took leading positions, we ne to rely on competitions.
Next we have entertainment content. The humorous video with pets went down well. Also popular as entertainment content is the video with male and female models, the audience really lik it. The video with the cute baboon is also popular among the blog readers.
We ne to make a competition with raffles Therefore,
Make humorous content with pets
Make videos with models, maybe humorous ones
The following conclusions can be drawn from the advantages: one of the competitors has more than 600 collection points throughout Russia and this is a very big advantage. My project has 2 factories in Yekaterinburg and Chelyabinsk, and this is an advantage. There is also free delivery. My project has the highest price on the market due to washing carpets using advanc technologies on both sides, none of the competitors have this. There is an additional overlock service, which not all competitors have. Competitor “Therefore, Diana” has dry cleaning not only of carpets, but also of clothes and even furniture, which distinguishes it from others. My project can offer at the moment, unfortunately, only dry cleaning of carpets. Therefore, Communication is maintain by means of a return request.
