One of the most powerful benefits of email as a marketing tactic is that it makes it so easy to identify segments of your audience. This allows you to create landing pages that are targeted directly to those audience segments.
If you’re sending emails to your entire hungary business email list database, you’re not using modern email marketing strategies. You’re just sending emails to cross this tactic off your marketing to-do list.
The more segmented your emails are, the easier it will be for you to achieve high conversion rates in your email campaigns.
7. Use personalization
Regular emails are dead. Today, all emails are highly personalized to the needs of the person receiving the email. You can’t just fill out generic emails to information, like addressing an email to a customer.
Instead, use the person’s first and last name to build a one-on-one relationship with them. And include targeted areas in your email where you show that you truly understand the customer’s interests.
Personalization has gone far beyond simply entering a customer’s name. You can now add relevant products based on purchase history to create a truly personalized experience for each customer.
8. Don’t forget about customer quotes and testimonials
You can constantly talk about how great you are, but it’s not as effective as what your customers say about you.
When designing landing pages, include social proof. Visitors want to hear from other consumers just like them. Testimonials and reviews from real customers can help site visitors take the next step.
When using testimonials or quotes, cite a send multimedia text source that can verify that the quotes are real. One way to do this is to embed Google reviews on your landing page, rather than simply copying and pasting the text from the review. This adds credibility to the claims.
9. Make sure you have the user’s consent to send emails.
Purchasing email lists or searching emails to for email hong kong phone number addresses and adding them to your database is no longer acceptable.
In modern email marketing, user consent is a must. Without consent, no matter how good your email marketing landing pages are, you will likely fail to build a relationship with the consumer. That’s because you’ve started off on the wrong foot and most likely left the customer frustrated.
