Lead/Funnel Generation Challenges : Attracting a broad target audience. Requires a clear understanding of how to move people along the buying path and why they don’t move from one stage to the next.
8. Video Marketing
Video marketing is another form of content marketing that helps you engage with potential customers the way they want to be engaged. People cyprus business email list who watch videos tend to retain 95% of the information , compared to only 10% when reading text.
Videos are also great for demonstrating a process or product that is difficult to explain without visual examples. Some social media platforms also offer the ability to participate in live videos, such as on Facebook or YouTube. Using these tactics can help you encourage customers to watch the video if they are afraid to miss it or have limited viewing time.
Benefits of Video Marketing : Increased engagement and reach across social media, websites, etc.
Video Marketing Challenges : You won’t see immediate results. Production costs can be prohibitive.
9. Marketing automation
No digital marketing guide for architecture and design firms would be complete without marketing automation. Marketing automation helps reduce repetitive tasks. The software allows you to trigger marketing activities based on actions that prospects or customers take. This could mean sending reminders to people who started the registration process for your webinars but didn’t make it to the end of the form.
Or it could mean contacting someone again cleaning temporary files and removing unnecessary programs after you’ve proposed a project or they’ve requested a proposal on your site.
Marketing automation systems typically sync with customer relationship management (CRM) systems. You can connect automation fax database programs to social media or paid advertising platforms to add value to the actions they generate.
Benefits of Marketing Automation : Save time and respond faster to common customer inquiries.
Marketing automation challenges : Implementation takes a long time as it requires connecting to different technology platforms and some technical knowledge. The tools required are expensive.
