From Shopify’s company news, it looks like Black Friday and the Black Friday through Cyber Monday were an improvement over last year.
From this and other reports, it sounds like 2022 has gotten back on the long-term ecommerce growth trend. The spikes in 2020/2021 from the pandemic were temporary and as things opened back up, ecommerce dropped but only back to where it would heading anyways. Or as Kevin Hillstrom calls it, the COVID-bump.
Chicken Efficiency
Speaking of Kevin Hillstrom, he’s quoted a tactic on maximizing your chicken efficiency for when you’re cooking chicken.
Shopify Black Friday and Cyber Monday early reports
No wait… that’s not the point. This is an example of optimizing for the wrong metric. Good contrast to the news about Black Friday “successes”.
Start noticing seasonal spikes in customer behavior
Cohort reports let bulgaria phone number list you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Measure holiday customer behavior to help predict next year’s performance
Take the robots out of Cyber Monday
The floodgates leverage the most granular data for training are opening
Eric Davis
Would you like to learn agb directory how to improve your store, attract happy customers, and sell more products? Learn how in the Shopify Dispatch.
Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.
