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Television and film: 32%

Joel’s GRIN metrics

Audience Cribility Score: 86.1%

Instagram Engagement Rate: 5.4%

Follower demographics:

Friends, family, and relationships: 35%
Restaurants, food, and grocery: 34%

Brands that should consider partnering with Joel
With a handle like @therealswolejoel, it’s no wonder Joel would make an ideal fit for gyms and companies selling workout apparel, fitness equipment, and health food and supplements. He frequently posts from the gym, and his audience is highly interest in fitness and yoga.

Mackenzie Dipman

Mackenzie Dipman is a 25-year-old content creator in Tucson, Arizona, and she hosts a podcast call

Audience Cribility Score: 41.9%

Instagram Engagement Rate: 2.3%

Follower demographics:

Gender
Male: 85.21%
Female: 14.79%
Age
13-17: 1.3%
18-24: 17.7%
25-34: 42.1%
35-44: 26.5%
45-64: 12.3%
65+: 0%
Audience Interest Affinity:

Sports: 37%
Friends, family, and relationships: 35%
Cars and motorbikes: 34%
Restaurants, food, and grocery: 33%
Clothes, shoes, handbags, and accessories: 32%
Brands that should consider partnering with Mackenzie
With her audience’s significant interest in sports, Mackenzie would be an ideal brand partner for sports teams, licens apparel companies, and more.

Frequently Ask Questions

Special thanks to our friends at Grin.co for their insights on this topic.

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