If you have a Shopify store, you’ll simply need to copy your 15-digit pixel ID and head to your Shopify Admin. Click Settings then Online Store and paste your pixel ID into the Meta Pixel section.
Click Save. Your pixel will now be automatically set up to work with dynamic product ads.
Dacebook dynamic product ads
If you don’t have a Shopify store, you’ll need to manually germany phone number list set up standard events for your Meta pixel so Facebook can track these three actions: View Content, Add to Cart, and Purchase.
Once you’ve set up your standard events, you’ll need to edit the HTML/CSS of your website. Copy and paste your code in between theandtags on every page of your site to finish setting up your pixel. If you run into trouble with your pixel, use the Meta Pixel Helper to track down the source of the problem.
3. Create your first dynamic product ad
To create your first dynamic product ad, head over to your Facebook Business Manager, which is essentially your ads manager. Click Create Campaign and select Catalog Sales under Conversion as your objective. Click Continue.
campaign objective
Name your ad campaign, ad set, and ad. Try to use a descriptive title for your campaign so you can easily identify it later (for instance, you could call it “Dynamic Ads – View Content – Mugs” if you’re hoping to target all of the customers who have viewed betting email list mugs on your website).
campaign name
You can also select whether or not you want to A/B test these ads, as well as use Facebook’s Advantage Campaign Budget option to automate ad spend optimization.
ab test
Make sure Catalog sales is still selected as your campaign objective and click Next.
Edit your ad set to make sure it’s promoting the correct product catalog. Verify it’s set up properly and then select your budget, audience, location, placement, and other desired targeting options.
budget
In your ad set, you’ll be able to specifically filter which products you want your ads to feature, also called a “Product Set,” by selecting the + button under Promoted Products.
promoted products
You can filter your product set by Availability, Brand, Category, Product how to regain trust in your data Type, and Price, allowing you to create highly targeted ads with more relevant ad copy. These filters will automatically organize your products based on the way that you’ve set up your product catalog.
create a set
Once you’ve named your product set and finished customizing its products, click Create. You can now use this product set to populate the products that will appear in this ad set.
Audience section.
Audience
Here, you’ll be able to select whether you’re hoping to hit a target audience of people who have previously viewed content on your website, added products to their cart, or successfully purchased products. These custom audiences have thankfully already been created for you by the Meta pixel, which is a huge relief since they’d be incredibly time-consuming (and headache-inducing) to set up manually.