Viewed content: After a customer views a product page on your store, you can begin serving them ads featuring the same product to encourage them to take another look.
Add to cart: If a customer adds a product to their cart but doesn’t purchase it, you can show them ads that specifically promote that product, giving them a gentle nudge back to your site to complete the transaction.
successfully purchases a product,
you can serve them ads featuring related uae phone number list products, upsells, new arrivals, and anything else that might be valuable to them based on their purchase history.
The products featured in the ad are entirely influenced by what your customers have already looked at, expressed interest in, or purchased previously, which makes dynamic product ads a highly personalized way to connect with your customers and showcase the products they actually want to see.
Not only do dynamic product ads provide your campaigns with an added layer of personalization, they also save you time and effort by letting you serve highly relevant Facebook ads to your customers without having to build hundreds of different ads for all of the products on your website.
How 3 Shopify stores are using dynamic product ads to grow ecommerce sales
Get inspiration from these real-world examples of Shopify merchants finding success with Facebook dynamic ads.
1. Allbirds
Sustainable footwear brand Allbirds used Facebook leverage the most granular data for training dynamic ads to promote a new product line, its Dashers running shoes. It ran ads to target people who viewed an initial round of product ads and betting email list clicked Shop Now but didn’t end up making a purchase.