A lengthy process to obtain detailed information or requiring too many steps to obtain unnecessary information can frustrate the customer and lead to cart abandonment. The checkout process should be easily accessible to the payment gateway.
Switching to a competitor
Customers are like ice trails; they can switch to competitors at the same time. Buyers always check the best price and different list to data preferences for the same product on several websites. Suppose they have a single clue to find a better deal or an attractive discount. In this case, they can switch to a competitor without any hesitation and abandon their current basket.
E-commerce merchants analyze their abandoned carts for potential loss and employ different approaches to recovery. These may include WhatsApp marketing, email marketing, or communicating special offers to customers to make purchases.
According to the study, the average bounce rate is over 68.81%, with some businesses reaching over 74.52%. This shows that what types of interactive messages for every 100 consumers, over 70-75% leave the site mid-shop or only add the item to their wishlist but do not purchase it.
It doesn’t matter how many products you provide or how good the products you provide are. Customers showed interest in buying but didn’t buy the product.
Key Benefits of Using WhatsApp Business API for Abandoned Cart Recovery
Apart from understanding the reasons such as reach, ease of use, and adoption, there are some important benefits of using WhatsApp Business API for trash recovery.
- High Read Rate: We all know that billions of people use WhatsApp and that is why it has a high open rate. Recipients read 80% of WhatsApp messages in just 5 minutes and overall the open rate is around data on 95%. But do email and SMS have the same open rate? Of course not!
- Conversational means more engaging: Your customers don’t have to go anywhere to start a conversation. They have the entire chat history in one window, so they don’t have to search for details later.
- Real-time means better communication: The faster you target cart abandoners to report their issues, the
