What is abandoned cart recovery?
When! a customer visits an online store or e-commerce website and adds an item to their cart while browsing! products! but does not check them out where they would normally provide their contact details, we call it an abandoned cart.
The action of recovering these cart items and converting them into sales is called abandoned cart recovery. Finally, aplatform like Getgabs allows you to automate abandoned cart recovery procedures, thereby freeing up valuable time from manual efforts and making more money, especially at a large scale.
The most important overseas data factor in abandoned cart recovery is collecting customer information such as phone number and email address. Without this data, it is impossible to attempt to recover the cart because you have no contact or address to send a cart recovery message to.
Cart recovery messages are sent via email or SMS. With email and SMS channels declining in popularity, conversion rates have been falling for a long time.
This is where the WhatsApp Business API for abandoned cart recovery comes into play. With Getgabs, you can share checkout recovery messages through the official WhatsApp Business API for eCommerce stores.
What are the reasons for abandoned carts?
To avoid this, we recommend you use the WhatsApp business app. But what are the reasons for abandoned carts? It could access to customer information be human psychology or a change in thinking due to any of the reasons listed below.
Often, shoppers visit an e-commerce site without knowing the purpose of their purchase. Customers add items to their shopping carts or baskets and then leave the site without completing their order.
Unexpected accusations
E-commerce channels data on offer various easy payments through EMI, buy and pay later, Amazon easy pay credit cards and Flipkart pay later. During the checkout process, numerous additional charges like open box delivery, GST, platform charges, shipping charges, cash on delivery, etc. can deter customers from completing the purchase. High overall costs compared to initial expectations can also lead to cart abandonment.
