The demand for SMM manager services is growing every year. This is due not only to the emergence of new players, but also to the fact that we spend more and more time on social networks.
Let’s look at what skills are ne to work successfully in this field.
Selecting and developing a strategy
Any promotion begins with developing a strategy. Here, the specialist will be primarily help by experience and insight – almost every major brand has mobile phone number data successful examples of strategic promotion. For a good strategy, it is important:
- Understanding the product and target audience.
- The right choice of social network and advertising tools.
- Knowlge of the work, tools and mechanisms of the chosen social network. Remember that they differ from each other – what works well on TikTok may be completely inappropriate on Facebook.
Content generation
Remember the main rule – content is made primarily for the penetrate them by implementing compromised audience, not for yourself. Based on this statement, it is necessary to develop such skills as:
- Developing a content strategy. Let’s go back to point “1” and study your audience and product.
- Skills in writing good texts. First of all, watch out for literacy (nobody likes mistakes), capacity and vocabulary. Very often SMM requires the skill of presenting a large article in an interesting and short post.
- Visual awareness. Infographics, good photos and relevant illustrations will always appeal to the audience and will interest them in further reading of the post.
Communication with users
Or community management. It is not enough to be able to make beautiful and interesting posts – your audience came to social networks for communication, which means you need to maintain communication with your subscribers (and not only subscribers). What is important for this?
- Choose the tone of voice (TOV) with which your brand communicates with the audience. Evaluate the acceptability of the address (formally “you” or “you”), study how communication is built between representatives of your audience. You should not address a serious audience in the b2b segment as “yo, guys”.
- Create interactivity, engage subscribers in content country list generation (UGC), increase activity.
- Monitor the response speed. Let’s be honest – no one likes to wait 2 days for a response in Direct. Try to delegate requests with other managers, implement a chatbot for easy questions – do not make the potential buyer languish in anticipation.
- Search for reviews and work on them. Keep track of what people write about you.
- Working with negativity. There are many interesting examples of how a negative subscriber became a loyal client. Know how to work with negativity within the framework of your strategy.
